designing the future where strategy meets innovation
I transform complex challenges into impactful, user-centered strategies, guiding organizations to innovate and thrive in an ever-changing world.
My work combines creativity, analytics, and operational leadership
About me
I am a service designer with a background in Industrial Design Engineering and Strategic Design at the TUDelft. My approach to design is strategic, inspired by data and aims to create the best people-business-technology fit.
I am based in Stockholm and currently work for Scania.
In my free time, I prioritise running outdoors, painting and reading.
Highlighted work.
Some companies I’ve previously worked with
Podcast & Writing
Service designer by day, podcaster by night.
In ‘The Curious and Creative’, I discuss innovations (products or services) by looking at their business model, value proposition, customer needs and pains, etc…
Start discovering.
Podcast episode
If it is not out there, it does not really exist
The idea of putting yourself out there in podcasting is intimidating. For the past 1,5 years, I have been wanting to publish the first episode, but the fear of not being good enough haunted me. However, if it’s not online, it’s basically nonexistent. Luckily, the first episode is here - enjoy coming along with me on this learning curve!
Article
The Notion pilot that has changed our modus operandi at ktc
Every time a design project starts, a designer looks for useful content. Where? Well, instead of looking through other colleagues' curated content, I found that they often prefer to look up raw data from online sources. And you might be wondering: Isn't that a bit of a missed chance, to go work twice and not benefit from previously-curated content?
Podcast episode