Business Models Inc. gathers and curates data to trigger creativity in their clients and innovate their business models.

Finding that useful data though seemed trickier.

Data at design agencies normally takes the form of curated business models canvases, co-creation sessions with clients, trend research or financial information. This data is saved in databases such as Dropbox. However, its retrieval presents a rather complicated procedure. Team members would have to “guess” where certain presentation decks would be stored and often, scrolling through a 100-slide deck would be more tedious than searching for the raw data once again online.

The field of data science continues to find its way into many parts of our jobs and lives. If we considered data being gathered at agencies the same way we look at large databases, there would be a whole lot less data loss and a bigger chance of retrievable collective knowledge.

I challenged myself to ideate almost on a weekly basis. The agile methodology supported me in this quest.

In this project, I wanted to act agile, to ensure that I was being creative myself and ideating often, to ensure high-fidelity results at the end of this project. What I loved the most about it was that it also helped me reflect much more often, which in hindsight was extremely useful during this solo project.

I interviewed stakeholders, inside and outside the organisation.

I gathered quantitative data myself, to grasp better what ‘data’ meant at BMI.

I simulated ideation sessions, to understand how business designers at BMI actually used the data.

I prototyped and validated with internal and external stakeholders.

And I sketched a roadmap, to ensure BMI would have a smooth transition to going fully digital. First, allowing an easy data retrieval for the business designers and second, for their clients.