SheCare | The prevention platform for self-employed women
The life of the self-employed is defined by flexibility and freedom. This often comes at an expense: the prioritization of their business over their own personal health.
Year
2021
Though the number of self-employed women in The Netherlands has been growing rapidly in the last 5 years, Movir realized that they were only providing solutions for the last mile of healthcare, when sickness has already taken place.
Women experience life-changing events such as menopause, divorce, having small kids, or burnouts that highly impact their mental and physical well-being, and unfortunately, no preventive, quick and effective solutions are available for them.
In this project, we tackled the question of: How can we help the self-employed woman take care of themselves as prevention, such as any other employer would do with its employees?
SheCare
The platform where self-employed women can find support for the moments where investing in themselves is the most important part.
Our approach
We interviewed self-employed women and stakeholders, and created 3 need-based personas, to synthesize the learnings.
We had co-creation sessions with stakeholders, where we facilitated their creativity.
We developed a service blueprint to orchestrate all different service providers, their responsibilities and how that translates to users.
In the frontend, the SheCare service is an all-around service. In the backend , it is an orchestrated play between different parties in charge of the communication of the platform, the management of the platform, the proper filtering of users to their preferred specialists, the execution of the sessions with them, etc…
We have developed a platform that promotes preventive health for the self-employed.
An user can find useful articles with tips, or take a quiz and find out which areas they can improve, or schedule and execute a meeting with a top specialist in any of the available themes: burnouts, having small children, menopause or divorce.
Having a great idea doesn’t cut it. It’s the execution that determines its success or failure.
For you to know, SheCare is still ongoing and the service will be live to several partners in The Netherlands soon - exciting 🚀
I enjoyed so much this project. I got to talk to people, understand what their current pains were and co-create with them. I was in my “sauce” because I could be my creative and analytical self. However, orchestrating a new service requires much more operational power than I expected. I struggled a bit with this because I didn’t feel it was giving me