Strategy for women who are ready to build
You already went through the burnout.
You have the idea. Now, let’s build it — with a clear framework and strategy.
WHY I BUILT THIS
Why I built this
I left Scania in 2025 with a plan.
Not a crisis. A strategy. A burndown chart, a severance package, and a clear answer to the question: how much runway do I need before I build something I am proud of?
Before I got there, I spent months blaming myself for burning out. Panic attacks before my alarm went off. Crying in bathroom stalls between meetings. Antidepressants, because my body stopped cooperating before my brain did.
What I eventually understood: it wasn't a resilience problem.
It was a systems problem. The corporate environment I was in was designed in a way that breaks ambitious intelligent people — especially women who actually care about the work.
So I left. Strategically. And I started building.
Now I work with women who are exactly where I was — sharp, exhausted, sitting on an idea they haven't built yet. Not because they can't. Because nobody has handed them the method, the financial clarity, or the room full of people doing it alongside them.
That's what The Woman Entrepreneur Lab is.
WHAT I DO
8 weeks. 7 women. Stockholm.
The flagship program. You'll build your business idea alongside a small group of driven women — with a method, not just motivation. Fall 2026 cohort open.
→ Learn more & apply
The Woman Entrepreneur Lab
Stockholm community.
A closed community for women who show up for each other — physically, monthly, intentionally. First Thursday of every month.
Women in Motion
WHY WORK WITH ME
You don't need another course.
You need a method and a room.
Most programs for aspiring entrepreneurs are either a solo online course (cheap, lonely, easy to abandon) or a one-on-one coach (expensive, no peer accountability). The Lab is neither.
I designed it as a strategic designer — the same way I'd approach any product problem. Start with the real constraint (usually money and self-doubt, not ideas). Test assumptions. Build something small enough to be real, big enough to be meaningful. Iterate.
I also lived the process.
My exit wasn't a leap — it was a plan. And I built the Lab from the evidence I gathered along the way.
