ABOUT ME
Everything,
by design.
I’m Cristina Méndez Palencia — a Stockholm-based strategic thinker with a background in engineering and design at the TUDelft.
I help ambitious business owners connect high-level strategy with day-to-day execution.
The pattern I kept seeing
Working across different types of organisations — from fast-moving startups to massive corporations — I’ve seen the exact same problem repeat itself:
strategy becomes abstract, decisions stall, and teams struggle to connect direction with the day-to-day work.
That's why I focus on highly ambitious B2B consulting.
Solopreneurs and ambitious business owners don't have time for theory; they need concrete, actionable frameworks that scale smartly without burning them out.
Different Formats, Same Intention
Beyond consulting, my work takes many forms, all driven by the desire to make thinking concrete enough to act on.
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Deft University of Technology
My engineering (BSc.) and strategic design (MSc.) background trained me to navigate complex systems, spot patterns, and design solutions that are not only viable but truly human-centred.
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The Curious & Creative
A podcast where I explore how real products and services really work (or don’t). It's an ongoing investigation into the mechanics of successful ideas and the strategies behind them.
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Women in Motion
I am also the founder of a non-profit focused on women’s empowerment, movement, and community. We create spaces where action meets intention, supporting personal and collective growth.
